GTM Engineer Insights | Go-to-Market Trends for SaaS Founders

Signals & Intent, RapidAPI, HTTP Requests in n8n

Signals show problem awareness (e.g., HR team changes), while intent reflects solution readiness (e.g., LinkedIn engagement). Both exist on a spectrum—timing matters! Use tools like RapidAPI and n8n to automate data collection and refine your GTM strategy.

December 16, 2024

The future of GTM tech, n8n, CDPs

The future of GTM tech lies in Customer Data Platforms (CDPs) with AI agents trained on your internal data. Build an internal CDP, integrate tools like n8n, Google Cloud, and PostgreSQL, and unlock automation and insights. Watch the full video for details!

December 16, 2024

ICP, Attention

What is an ICP? A Dynamic Framework for GTM Success An Ideal Customer Profile (ICP) is a data-driven model that predicts customers who cost less to acquire, drive higher revenue, and maximize product impact. GTM Engineers use metrics like CAC, LTV, and AI to create dynamic, evolving ICPs that power scalable go-to-market strategies.

December 2, 2024

Signal-based outbound, Koala, Website visitor tracking

Signal-based outbound is the future of outreach. GTM Engineer explains how to leverage tools like Clay, Koala, and Cargo to use real-time signals and intent data for efficient outbound, replacing static lists with dynamic, high-intent targeting for better results.

November 25, 2024

Defining GTM engineer, Clay, 4 workflows

A GTM Engineer designs systems to drive customer acquisition, activation, retention, and expansion using AI, automation, and tools like Clay. Learn what it takes to succeed in this role, explore key workflows, and discover why GTM Engineers are pivotal to modern revenue strategies.

November 18, 2024

GTM engineering 101, Breakcold, automated company reports

Curious about GTM Engineers? They design go-to-market systems for more output and efficiency. Using tools like AI, APIs, and CRMs, they automate workflows and boost productivity. In SaaS, where GTM efficiency is key, GTM engineers are set to become essential roles. Discover tools like Breakcold for LinkedIn-based CRM and an automated workflow for customer reporting.

November 12, 2024

AI taking over sales jobs, Unify, Reselling workflow

AI is boosting sales efficiency without replacing reps. This post covers AI’s role in GTM strategies, helping startups cut costs and drive output. Discover Unify for lead tracking and explore the ‘resell’ strategy—a critical method for retaining clients when key team members change.