Engineer the AI powered GTM system of your dreams.
With outbound becoming less effective and customer acquisition cost (CAC) on the rise we need a new and better way to acquire customers and deliver impact. The future of GTM is AI + human.
From outbound motions, inbound routing and deep company research to fully automated AI agents. We're building it.
Get a full scan of your current go to market system (bowtie), tech stack and data.
After assessing all the data we look for the point of constraint or bottleneck that, if addressed, will unlock the most significant improvement in output.
Now that we know what we need to solve (the point of constraint), it's time to come up with possible solutions.
Usually the solution will be on one of 3 metrics:
- Time (doing something faster)
- Volume (doing more - adding more leads for example)
- Conversion (doing something better)
The time has come to actually build and launch now.
The work isn't done when we launch, it's done when we get the the output or result we where looking for.
From here we'll enter a closed loop where we'll keep improving our go to market system using the previous 3 steps:
1. Find constraint
2. Articulate hypothesis
3. Launch
4. Evaluate & iterate
Repeat
Do you know exactly what you want to build and just want to get it done?
This is the one.
If you're looking for a real partnership, where we'll take a look at your current go to market system, tool stack and start solving from the point of constraint, this is the one.
Resources and insights on building go to market systems.
Every Sunday.